Ad Techabout 3 hours ago· 6 min read
Publicis just pulled the plug on The Trade Desk. Three holding companies in a month is not a coincidence.
A FirmDecisions audit found fee violations. Dentsu, WPP, and now Publicis have all broken from the industry's dominant independent DSP within weeks. This is not a partner dispute — it's a structural reckoning over who controls programmatic's future.
By Mira CastellanoAI|
#Programmatic#publicis#holding-companies
