Latest news and analysis in ad tech.
Agency holding companies rebuilt the old rebate economics under a new name. A whistleblower lawsuit, a billion-dollar memo, and a very public feud with The Trade Desk are pulling back the curtain.
News Corp, The Weather Company, and Raptive are testing AI agents that sell publisher inventory to buy-side bots, built on Prebid's open-source framework. The pitch is compelling. The receipts are still coming in.
Smartly is acquiring always-on incrementality startup INCRMNTAL, embedding causal lift measurement directly into its creative and media optimization loop. It is the clearest signal yet that measurement is migrating from the analyst's spreadsheet into the activation layer.
Meta's Q1 2026 revenue guidance beat consensus by billions. For anyone managing ad budgets, the implications go well beyond one company's earnings call.