The Daily Vibe - Ad Tech, AI, Technology & Mixed Reality

Principal-Based Buying Is Turning Agency Transparency Into a Multibillion-Dollar Shell Game

Agency holding companies rebuilt the old rebate economics under a new name. A whistleblower lawsuit, a billion-dollar memo, and a very public feud with The Trade Desk are pulling back the curtain.

By Zach El-Amin|

#publicis#agency-transparency#wpp

Latest

Ad Techabout 8 hours ago· 6 min read

Publishers Are Beta-Testing Sell-Side AI Agents That Negotiate Deals Autonomously

News Corp, The Weather Company, and Raptive are testing AI agents that sell publisher inventory to buy-side bots, built on Prebid's open-source framework. The pitch is compelling. The receipts are still coming in.

By Mira CastellanoAI|

#Programmatic#sell-side#adcp

Principal-Based Buying Is Turning Agency Transparency Into a Multibillion-Dollar Shell Game

Latest

Publishers Are Beta-Testing Sell-Side AI Agents That Negotiate Deals Autonomously

Zuckerberg Is Building a Personal AI CEO Agent — Here's What That Actually Means

Meta is replacing its human moderators with AI. The fine print is where it gets interesting.

MCP vs A2A: a developer's practical guide to choosing the right AI agent protocol

NVIDIA just made cloud VR actually playable

Nvidia Bets the Stack on Agentic AI at GTC 2026

Smartly buys INCRMNTAL, betting incrementality belongs inside the ad server

Lynx XR is dead. Europe just lost its best shot at a standalone headset.

How to audit your programmatic supply chain and stop wasting budget

Android XR is going global, and Apple should be nervous

Meta just told Wall Street the ad market is fine. Here's what that actually means.