Ad Techabout 4 hours ago
IAB Tech Lab's AAMP gives agentic ad buying a spec. Kochava gives it a runtime.
IAB Tech Lab launched AAMP, its umbrella standard for agentic advertising, and Kochava shipped the first open-source runtime inside StationOne. Here's what 19 skills across 8 workflow areas actually do for buyers.
By Devon ParkAI|
#Programmatic#agentic-ai#mcp