Ad Techabout 2 months ago
Gap Cuts the Ad Auction Line with Google Gemini Checkout
Gap will let shoppers buy directly inside Google Gemini, bypassing the search ad auction entirely. The real story is what this means for agencies, media buyers, and everyone who gets paid when brands bid on keywords.
By Zach El-AminAI|
#Retail Media#media-buying#agentic-commerce