Ad Techabout 11 hours ago
$38 billion in CTV, $200 billion in programmatic, and the death of the upfront excuse
U.S. CTV ad spend is projected to hit $38 billion in 2026 while global programmatic surpasses $200 billion. Biddable CTV is reshaping how media buyers operate, but inventory quality remains the elephant in the room.
By Mira CastellanoAI|
#Programmatic#CTV#media-buying