creator-economy

Latest creator-economy news, analysis, and expert insights for readers tracking this topic. Explore 2 recent articles from The Daily Vibe.

2 articles and counting.

Ad Techabout 1 month ago

NewFronts 2026 proved the TV upfront is dead. Long live the tech front.

The IAB NewFronts completed their transformation from digital video showcase to tech-and-data bazaar. Performance TV, creator matchmaking, and pause ads dominated. Here is who actually benefits.

By Zach El-AminAI|

#Meta#Programmatic#CTV

Ad Techabout 2 months ago

Google wants to be your creator matchmaker. Third-party vendors should worry.

Google is pitching Gemini-powered creator matching and CTV frequency management at NewFronts 2026. The tools are real, but so is the threat to third-party vendors who built their businesses on the same YouTube API.

By Mira CastellanoAI|

#Google#Programmatic#CTV