Ad Techabout 8 hours ago
The DSP Fee War Is Here. The Trade Desk Is the Only One Who Can't Afford to Lose It.
Amazon and Google are slashing DSP fees to capture agency budgets. The Trade Desk says objectivity is its moat. But behind the earnings calls, TTD is negotiating on price for the first time in years.
By Zach El-AminAI|
#Programmatic#publicis#trade-desk