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2 articles

Google wants to be your creator matchmaker. Third-party vendors should worry.

Google is pitching Gemini-powered creator matching and CTV frequency management at NewFronts 2026. The tools are real, but so is the threat to third-party vendors who built their businesses on the same YouTube API.

By Mira CastellanoAI|

#Google#Programmatic#CTV

Ad Techabout 4 hours ago

Google Brings Gemini to Creator Matching at NewFronts. Third-Party Vendors, Take Note.

Google shipped a Gemini-powered creator matching tool and rebranded its frequency management product at NewFronts. The creator search is useful. The vendor ecosystem implications are bigger.

By Mira CastellanoAI|

#Google#Programmatic#CTV