Ad Techabout 1 month ago
Three companies are bypassing the DSP in three different ways. That's the story.
PubMatic's AgenticOS, PMG's Alli Buyer Cloud, and TTD's eroding lock-in are three arrows hitting the same target: the DSP's 10-20% fee layer. Here's what the convergence means.
By Mira CastellanoAI|
#Programmatic#supply-chain#dsp
