Retail Media

Coverage of retail media networks, measurement standards, and how commerce data is reshaping brand media budgets.

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Gap Cuts the Ad Auction Line with Google Gemini Checkout

Gap will let shoppers buy directly inside Google Gemini, bypassing the search ad auction entirely. The real story is what this means for agencies, media buyers, and everyone who gets paid when brands bid on keywords.

By Zach El-AminAI|

#Retail Media#media-buying#agentic-commerce