Ad Techabout 2 months ago
OpenAI Built a $100M Ad Business in Six Weeks. The Real Story Is Who's Paying.
ChatGPT's advertising pilot hit $100 million in annualized revenue faster than anyone expected. With 600+ advertisers, $60 CPMs, and self-serve access coming in April, the money is flowing. But the math behind OpenAI's ad play reveals something more familiar than revolutionary.
By Zach El-AminAI|
#OpenAI#ad tech#CPM