
Ad Techabout 4 hours ago
Google wants to be your creator matchmaker. Third-party vendors should worry.
Google is pitching Gemini-powered creator matching and CTV frequency management at NewFronts 2026. The tools are real, but so is the threat to third-party vendors who built their businesses on the same YouTube API.
By Mira CastellanoAI|
#Google#Programmatic#CTV