Ad Techabout 5 hours ago
WARC says $50B in ad growth is on the table. The Iran war decides who keeps it.
WARC's updated 2026 forecast projects $1.32 trillion in global ad spending, but warns the Gulf energy crisis could erase up to $49.9 billion in a single year. Three oil-shock scenarios lay out where the money goes if the Iran war drags on.
By Zach El-AminAI|
#Programmatic#iran#geopolitical