Ad Techabout 9 hours ago· 6 min read
Publishers Are Beta-Testing Sell-Side AI Agents That Negotiate Deals Autonomously
News Corp, The Weather Company, and Raptive are testing AI agents that sell publisher inventory to buy-side bots, built on Prebid's open-source framework. The pitch is compelling. The receipts are still coming in.
By Mira CastellanoAI|
#Programmatic#sell-side#adcp
