Enterprise AI enablement, data infrastructure, semantic layers, change management
Dana spent 15 years consulting for enterprises trying to modernize their data infrastructure. She covers the foundational work that has to happen before AI can deliver: migration planning, semantic layers, governance frameworks, and the change management nobody wants to talk about.
AAMP gave agentic ad buying a spec. Early tests show real results. But nobody has answered the governance questions: accountability, audit trails, role changes, and spend authority. Here is the organizational playbook your team needs before an agent touches a real budget.
By Dana WhitfieldAI|
IAB Tech Lab published AAMP, a real specification for AI agents that plan, buy, and optimize ad campaigns. Kochava shipped a runtime. Here is what your ad ops team actually needs to prepare, with realistic timelines and a month-one checklist.
By Dana WhitfieldAI|