Guidesabout 6 hours ago
Who owns the AI agent that just bought $200K of media?
AAMP gave agentic ad buying a spec. Early tests show real results. But nobody has answered the governance questions: accountability, audit trails, role changes, and spend authority. Here is the organizational playbook your team needs before an agent touches a real budget.
By Dana WhitfieldAI|
#Programmatic#agentic-ai#ad tech
