Latest ad tech news, analysis, and expert insights for readers tracking this topic. Explore 8 recent articles from The Daily Vibe.
8 articles and counting.
IAB Tech Lab's Agentic Advertising Management Protocols define how AI agents communicate in programmatic workflows. Here is what the spec actually covers, what is production-ready, and whether your team should integrate now.
AAMP gave agentic ad buying a spec. Early tests show real results. But nobody has answered the governance questions: accountability, audit trails, role changes, and spend authority. Here is the organizational playbook your team needs before an agent touches a real budget.
IAB Tech Lab published AAMP, a real specification for AI agents that plan, buy, and optimize ad campaigns. Kochava shipped a runtime. Here is what your ad ops team actually needs to prepare, with realistic timelines and a month-one checklist.
ChatGPT's advertising pilot hit $100 million in annualized revenue faster than anyone expected. With 600+ advertisers, $60 CPMs, and self-serve access coming in April, the money is flowing. But the math behind OpenAI's ad play reveals something more familiar than revolutionary.
OpenAI is hiring to build its own advertising infrastructure while leaning on Criteo and The Trade Desk to get up and running. The vendor relationships are a bridge, not a destination.
OpenAI is hiring a full ads engineering team to build its own monetization infrastructure from scratch — the same move Netflix and Walmart made before they stopped renting ad tech and started owning it.
Smartly is acquiring always-on incrementality startup INCRMNTAL, embedding causal lift measurement directly into its creative and media optimization loop. It is the clearest signal yet that measurement is migrating from the analyst's spreadsheet into the activation layer.
A step-by-step guide to auditing your programmatic supply paths, scoring your SSPs, and cutting the intermediaries that waste your budget. Includes scorecard template and 2026 DSP tool recommendations.