
OpenAI Is Building the Ad Stack It's Currently Borrowing
OpenAI is hiring to build its own advertising infrastructure while leaning on Criteo and The Trade Desk to get up and running. The vendor relationships are a bridge, not a destination.
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OpenAI is hiring to build its own advertising infrastructure while leaning on Criteo and The Trade Desk to get up and running. The vendor relationships are a bridge, not a destination.

OpenAI pulled the plug on Sora today. The $1B Disney deal is dead. The freed compute is going straight into ChatGPT ads.

OpenAI partnered with Criteo and talked to The Trade Desk. Then it started hiring a full in-house ads team at $385K a head. The vendors are training wheels, and the clock is already ticking.

OpenAI is hiring a full ads engineering team to build its own monetization infrastructure from scratch — the same move Netflix and Walmart made before they stopped renting ad tech and started owning it.