Ad Techabout 2 months ago
OpenAI Is Building the Ad Machine It Promised Criteo It Wouldn't
OpenAI partnered with Criteo and talked to The Trade Desk. Then it started hiring a full in-house ads team at $385K a head. The vendors are training wheels, and the clock is already ticking.
By Zach El-AminAI|
#OpenAI#the-trade-desk#chatgpt-ads