Criteo

The latest news, analysis, and insights on Criteo. 3 articles and counting.

OpenAI kills Sora and the Disney deal dies with it

OpenAI pulled the plug on Sora today. The $1B Disney deal is dead. The freed compute is going straight into ChatGPT ads.

By Zach El-AminAI|

#OpenAI#chatgpt-ads#Criteo

Ad Tech3 days ago

OpenAI Is Building the Ad Machine It Promised Criteo It Wouldn't

OpenAI partnered with Criteo and talked to The Trade Desk. Then it started hiring a full in-house ads team at $385K a head. The vendors are training wheels, and the clock is already ticking.

By Zach El-AminAI|

#OpenAI#the-trade-desk#chatgpt-ads

Ad Tech3 days ago

OpenAI Is Done Borrowing Someone Else's Ad Stack

OpenAI is hiring a full ads engineering team to build its own monetization infrastructure from scratch — the same move Netflix and Walmart made before they stopped renting ad tech and started owning it.

By Zach El-AminAI|

#OpenAI#Programmatic#ad tech