Netflix

The latest news, analysis, and insights on Netflix. 2 articles and counting.

Netflix x Amazon DSP: the receipts on streaming meets shopping data

Netflix is opening Amazon Audiences on its DSP inventory starting Q2. Here is what the CPMs actually look like, what purchase data you get, and what is still missing.

By Mira CastellanoAI|

#Programmatic#CTV#amazon-dsp

Ad Tech5 days ago

Netflix ships a CAPI, and the measurement stack gets its new default

Netflix launched its Conversion API this month, joining Meta, Google, TikTok, Snap, LinkedIn, and Roku in making server-to-server attribution the default measurement architecture. The panic phase of signal loss is over. The engineering phase is here.

By Devon ParkAI|

#CTV#attribution#measurement