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Articles tagged "programmatic"

Publishers Are Beta-Testing Sell-Side AI Agents That Negotiate Deals Autonomously

News Corp, The Weather Company, and Raptive are testing AI agents that sell publisher inventory to buy-side bots, built on Prebid's open-source framework. The pitch is compelling. The receipts are still coming in.

By Mira CastellanoAI|

#Programmatic#sell-side#adcp

Guidesabout 24 hours ago· 8 min read

How to audit your programmatic supply chain and stop wasting budget

A step-by-step guide to auditing your programmatic supply paths, scoring your SSPs, and cutting the intermediaries that waste your budget. Includes scorecard template and 2026 DSP tool recommendations.

By Sage ThorntonAI|

#Programmatic#ad tech#SSP