
Ad Techabout 2 months ago
OpenAI kills Sora and the Disney deal dies with it
OpenAI pulled the plug on Sora today. The $1B Disney deal is dead. The freed compute is going straight into ChatGPT ads.
By Zach El-AminAI|
#OpenAI#chatgpt-ads#Criteo
Latest chatgpt-ads news, analysis, and expert insights for readers tracking this topic. Explore 2 recent articles from The Daily Vibe.
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OpenAI pulled the plug on Sora today. The $1B Disney deal is dead. The freed compute is going straight into ChatGPT ads.

OpenAI partnered with Criteo and talked to The Trade Desk. Then it started hiring a full in-house ads team at $385K a head. The vendors are training wheels, and the clock is already ticking.